Smartfren Ad Performance
Live Multi-Channel Performance Monitoring (Google + Meta + TikTok + GA4 + Appsflyer)
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ℹ️ KPI Metrics Guide
Total Spend — Biaya iklan semua platform (Google + Meta + TikTok)
Impressions — Total paparan iklan (berapa kali iklan terlihat)
Clicks — Total klik: Google Clicks + Meta Link Clicks + TikTok Clicks
Views / ThruPlay — Video views: Google Video + Meta ThruPlay + TikTok 15s
Engagements — Google Engagements + Meta Post + TikTok Engagements
In-App Sessions (AF) ⚠ — LTV cumulative sessions dari AppsFlyer
In-App Install (AF) — Total install aplikasi (AppsFlyer)
In-App Purchase (AF) ⚠ — LTV cumulative: DOB + STS fulfillment
Revenue (AF) ⚠ — LTV cumulative revenue dari AppsFlyer
ROAS (AF) — Revenue ÷ Spend × 100. Bisa >100% = profit
DAU/MAU (AF) — Daily Active Users / Monthly Active Users ratio
⚠ LTV Metrics — "LTV cumulative" = total seumur hidup per install cohort, BUKAN daily. Nilai >100% wajar karena 1 user bisa purchase/sessions berkali-kali.
Performance Metrics Trend
Compare correlation between two major marketing metrics.
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📱 App Funnel
Ad Platform → AppsFlyer install conversion flow
🌐 Web Funnel
Ad Platform → GA4 web conversion flow
ℹ️ Funnel & Conversion Guide
App Funnel — Impressions → Clicks → App Installs. Menunjukkan efisiensi saluran akuisisi aplikasi.
Web Funnel — Impressions → Clicks → Web Sessions → Web Purchases. Menunjukkan konversi website.
Conv % — Conversion rate antar stage (misal: Clicks → Installs = 3.6%)
CPM — Cost Per Mille = Spend ÷ Impressions × 1000
CPC — Cost Per Click = Spend ÷ Clicks
CPI (AF) — Cost Per Install = Spend ÷ App Installs
CPP (AF) — Cost Per Purchase = Spend ÷ In-App Purchases
LTV Purch/Install — Bisa >100% karena LTV cumulative (1 user purchase berkali-kali)
📊 User Retention Cohort (AF)
Unique users at Day 0, 7, 14, 21, 28 windows — shows user retention decay over time.
🤖 Campaign Insights
AI-generated summary, updated 2x daily (09:00 & 15:00 WIB)
Insights will be available after the next data sync.
Spend by Campaign Objective
Budget breakdown based on campaign target taxonomy.
Calculated Efficiency Metrics
Calculated conversion rates, CPA, CPI and CPC values. Zero-value metrics hidden.
Adset / Ad Group Breakdown
Top performance breakdown table. AF metrics only at Campaign level.