Smartfren Ad Performance
Live Multi-Channel Performance Monitoring (Google + Meta + TikTok + GA4 + Appsflyer)
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Date Range
Platform Grouping
Objective Grouping
Campaign Grouping
Campaign Filter
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Performance Metrics Trend
Compare correlation between two major marketing metrics.
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📱 App Funnel
Ad Platform → AppsFlyer install conversion flow
🌐 Web Funnel
Ad Platform → GA4 web conversion flow
📊 User Retention Cohort (AF)
Unique users at Day 0, 7, 14, 21, 28 windows — shows user retention decay over time.
Spend by Campaign Objective
Budget breakdown based on campaign target taxonomy.
Calculated Efficiency Metrics
Calculated conversion rates, CPA, CPI and CPC values. Zero-value metrics hidden.
Adset / Ad Group Breakdown
Top performance breakdown table. AF metrics only at Campaign level.